Three status quo of the development of bathroom cabinet industry in my country

　　The bathroom vanity industry is a marginal new industry created by the intersection of the furniture industry and the bathroom industry. In just a few years, it has sprung up and flourished.

　　 At present, my country’s bathroom vanity industry has the following characteristics: First, the development is unbalanced and regional; Second, the competition is very fierce, with the degree of fierce heating, entering the era of meager profit; Third, the small and medium-sized brands are increasing. The harder it is to survive, it will eventually develop into a monopoly pattern of several major brands.

　　 Nowadays, in addition to the scattered local small brands across the country, most bathroom cabinet manufacturers are mainly concentrated in Guangdong, Zhejiang, Sichuan and Fujian. There are also a small number of Shanghai and Beijing. . Guangdong and Zhejiang rely on the advantages of geography, industrial chain, talent technology, resources, logistics industry and other advantages, and the radiation ability, competitiveness and influence of products are far greater than those of other places. In the above-mentioned places, the bathroom cabinets in Guangdong Province have the most advantages and competitiveness.

The competition in the bathroom cabinet industry is fierce, mainly in the following aspects:

　　 1. As a high-grade, large-scale, and highly specialized industry summit in the sanitary ware industry, the annual Shanghai Kitchen and Bathroom Exhibition and Guangzhou Building Materials Exhibition can be regarded as a barometer of industry development. Do you see the bathroom cabinet exhibitors occupying more than half of the booths are enterprises from Guangdong and Zhejiang.

　　2. There are many bathroom cabinet manufacturers. In some industrial zones, there are dozens of large and small bathroom cabinet manufacturers within a few miles of each other. Some investors are in full swing to build factories, purchase equipment, and prepare for the bathroom cabinet project.

　　3. Today, when online marketing is becoming more and more popular, the virtual trading market on the Internet is also full of smoke. As long as you turn on your computer to go online, promotional materials and advertisements from manufacturers of bathroom cabinets of all sizes are flooded with influx.

　　4. In the building materials market everywhere, there are many brands of bathroom cabinets of all sizes. In various building materials markets, some products may be lacking, but there is no shortage of bathroom cabinets.

　　5. In terms of price, the price of bathroom vanity has dropped to a heinous level. A set of 600*480 solid wood bathroom cabinets sells for $50, which is really cheap.

　　 The main reasons for the flooding of the bathroom cabinet industry are mainly as follows:

　　 1. The threshold for the bathroom cabinet industry is too low, and the investment in fixed assets is not very large. Some workshop owners dare to try to set up a bathroom cabinet factory for 80,000 yuan.

　　2. The bathroom cabinet product has low technical content, simple production process, and does not even need molds. It is a typical labor-intensive industry. Some small handicraft workshops hire a few carpenters and painters, and they will leave the bathroom cabinets. Of course, the quality of the products is another matter.

　　3. Some investors did not make detailed investment budgets, and did not conduct market research, follow up on the wind, and invest blindly.

　　 4. Some manufacturers in the furniture and cabinet industries have switched to producing bathroom cabinets due to fierce competition and low profits. They have a place in the market by virtue of their own technology and equipment advantages. Some manufacturers of shower room, steam room, leisure bathroom and ceramic basin, in order to broaden their industrial chain and make their products have complementary advantages, they either go to outside factories to OEM or make their own, and they have also started the bathroom cabinet project one after another. They rely on their existing market sales network to enter the market.

　　5. The 'chicken rib manufacturers' who are struggling to survive are hovering in the bathroom cabinet industry, struggling to survive in the cracks. I have already started this project, but because there is no follow-up funds, a stable sales network has not been established, or there is no financial means to establish a sales network, or other reasons are frustrated, it is temporarily unprofitable to continue to do it, and it is not profitable to withdraw from the market competition. pity. In order to survive, dying and struggling, the big price war, want to market a large number of low-priced products, disrupt the market situation and the order of competition, and cause vicious competition.

　　 Due to many of the above factors, small-brand bathroom cabinet manufacturers have inherently insufficient funds and poor risk resistance capabilities when entering the industry; in addition, if investors lack quality awareness and brand awareness, they have not done marketing and branding The experience and ability of the child is stunted. As long as the external environment changes slightly, they will go bankrupt. Those who survived are often 'not enough to eat