Development trend of furniture customization
For a long time before that, consumers liked to buy a single piece of furniture, and dealers usually deal in a single type or a single brand of furniture. Affected by this, furniture companies mainly produce and sell similar furniture products in order to build their own core competitiveness and achieve good results. However, in the past two years, with the changes in the market situation and the continuous growth of consumer demand, the operating risks of a single category have become increasingly prominent. On the contrary, overall home furnishing is more and more recognized by consumers, and dealers are also keen on 'mix and match' sales. In this situation, many furniture companies keep up with the pace of the market and develop a series of overall style furniture products. For a while, there was a 'whole house' trend in the market. The emergence of furniture customization has gradually changed consumers' consumption habits.
First of all, high-end consumers are beginning to be interested in the whole home. Higher-level consumers attach great importance to the taste and overall coordination of the room, emphasizing that the room can reflect their own personality and style. Therefore, they pay special attention to the decoration design and furniture layout of the room, and they like to let the design company design the decoration and furniture configuration as a whole. Therefore, many design companies have begun to cooperate with brand furniture companies to provide overall home solutions for higher customers.
Secondly, the rise of consumer groups such as those born in the 80s and 90s has also driven overall home furnishing sales. Post-80s, post-90s and other young consumer groups like nature, freedom and ease, simplicity and speed. They don't shop around for furniture like their parents did. In addition, this consumer group pursues individuality and has a special preference for a certain brand. When buying furniture, it tends to choose different furniture of the same brand to create its own small world. This requires brand companies to provide a more complete product line.
In addition, with the in-depth implementation of the national housing security policy, there are more and more affordable housing and low-rent housing on the market. These houses are generally very small, and it is not easy to match different brands of furniture, and the overall home only solves the problem of matching. In addition, for the owners of affordable housing and low-rent housing, the overall residence can solve many of their troubles in purchasing, such as the purchase price of the whole set is cheaper, the transportation is more convenient, and the room layout is more coordinated. Even the furniture of some low-rent housing is purchased by the government through bidding, and tenants can move in with their bags. When furniture companies bid, the overall home furnishing is obviously more advantageous.
Judging from the future development trend, the overall home will be favored by more consumers. 'The whole home is a one-stop operation, which can provide consumers with faster service and more uniform style products, and solve many inconveniences for consumers to buy furniture. Of course, it will be welcomed by consumers.' Industry insiders said that a single The impact of products on consumers will become weaker and weaker, which also requires furniture companies to focus on overall development and R&D supporting facilities. This is why furniture customization has become mainstream now.